Dust.
2021 – Brand Identity for Dust.
Dust is the result of a design study where attempts were made to use Icelandic forest products in hygiene products for local production. The goal was to promote Icelandic forest products as a material with sustainability as a guiding principle. The project was funded by the student innovation fund and was carried out in collaboration with Reykjavík Forestry Association and Irma Studio.
Dust is the result of a design study where attempts were made to use Icelandic forest products in hygiene products for local production. The goal was to promote Icelandic forest products as a material with sustainability as a guiding principle. The project was funded by the student innovation fund and was carried out in collaboration with Reykjavík Forestry Association and Irma Studio.
Dust is a project made by Sóley Þráinsdóttir, product designer. The name was different before, but we decided to change it to Dust, as that can both mean something both in icelandic and english. To ‘dusta af’ means to sweep something off. I went in to a research for how the brand should be and this was the outcome.
Dust is made with a soft and easy to read typeface that has a personality that supports the brand itself. The symbol is made of a circle with two lines that look like arrows, but that represents this cycle that the brand stands for; to reuse and work with what else would go to waste. The circle also carries a positive emotional message, togetherness and an example of strenght and trust, but the brand wants to be reliable and trustworthy and show the process in black & white to the buyers.
This brand identity was made in a collaboraiton with two of my good friends, Salóme Hollanders and Sóley Þráinsdóttir, product designers.
