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The pink ribbon is an annual initiative of the Cancer Society dedicated to the fight against cancer in women. In the 2021 campaign effort, the emphasis was on being here. Let's live life and be there when a woman is diagnosed with cancer and life changes suddenly.

Hlín Reykdal, a jewellery designer from Iceland, designed the pink ribbon.
It won two awards, for Best Campaign and Best Filmed Commercial, at the annual advertising awards in Iceland.

See more by clicking this link.


Designed with coworkers at Kontor Reykjavik